TWIT is sad to report that Herb Peterson, the inventor of the Egg McMuffin, has died. He was 89. He died peacefully at his Santa Barbara home on Tuesday.
Peterson began his career with McDonald's as vice-president of the company's advertising firm. He wrote McDonald's first advertising slogan, "Where Quality Starts Fresh Every Day." He eventually became a franchisee and was owner and operator of six McDonald's restaurants in Santa Barbara and Goleta.
He came up with the idea for the signature McD's breakfast item in 1972. He liked eggs Benedict, and worked on creating something similar. In case you're one of the healthier people who have never had an Egg McMuffin, the egg sandwich consists of an egg that has been formed in a Teflon circle with the yolk broken, topped with a slice of cheese and grilled Canadian bacon. At first, it was served open-faced on a toasted and buttered English muffin. The Egg McMuffin made its debut at a McD's in Santa Barbara that Peterson co-owned with his son David. The rest is breakfast history.
A spokesman for McDonald's said that even though Herb was semi-retired, he still visited all six of his restaurants in the Santa Barbara area until last year when his health began to deteriorate. He would talk to the customers and visit with the employees.
The Egg McMuffin is my favorite fast food item. In fact, it ranks at the number one spot on my Top Ten Favorite Fast Food Items. I haven't had one in almost two months, but this weekend on my vacation, I believe I'm going to treat myself to an Egg McMuffin in honor and memory of Herb Peterson.
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