Yet again, I'm sad to report more bad news from our friends at Krispy Kreme. Report from their corporate headquarters in Winston Salem, NC aren't very good. The company announced Monday that it expects to report a loss for the second quarter and predicted a $30 million decline in revenue for that period, from $140 million to $110 million. The company also reported a 15% decline in sales. The company said the decline in revenue is due to a decrease in company-owned stores.
In spite of the gloomy financial reports, CEO Daryl Brewster said Krispy Kreme was making progress. In the U.S., the company stores are showing signs of stability, and the company has stepped up their international expansion plans by adding more franchises in six new markets.
When we first heard of Krispy Kreme's woes last year, I urged you, my faithful readers, to help the company by eating more Krispy Kreme donuts. This time, I'm asking for your help once again. To help out Krispy Kreme, I ask you to not only buy more Krispy Kreme donuts, but to buy a Krispy Kreme franchise. But not just any franchise, mind you. I checked with Krispy Kreme headquarters, and currently, the only available markets for new franchises are in Asia. So if you really want to help Krispy Kreme and keep their accountants from using red ink when they compile their quarterly financial reports, you'll need to open a Krispy Kreme store in Asia. From what I've heard, they can't open the Krispy Kreme stores fast enough. I did some further checking, and it will only cost you about $2 million for each franchise you'd like to open. Oh, and you have to open at least fifteen stores, too, so you'll need to cough up $30 million.
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