Monday, October 24, 2005

Thanks, Krogers

As you all know by know, I'm a frequent shopper at Kroger.  I was there this weekend, and saw a very interesting sale sign in the frozen food aisle.  The sign said "Buy 7 Lean Cuisine entrees, get 2 half-gallons of Edy's ice cream free."  Ohhhhkay.  Buy seven low-calorie, low-fat, low-carb, low-taste and low-portion meals and you get a free gallon of ice cream.  That's what I call a bargain, especially if you have a coupon to use on triple coupon day.

You might be surprised as I was at first - Krogers giving away high-calorie and high-fat ice cream as a reward for buying seven diet meals.  But it makes perfect sense to me. It's a proven fact that you want ice cream after eating one of those small microwave meals.  It's a documented fact that people often binge out on ice cream when they're dieting. And they don't stop at one or two scoops, either - they'll eat at least a fourth of the carton.  That having been said, two free half-gallons of ice cream would be just about enough for binging after the seven meals.  So Krogers is helping us out - they're making it easier for us to binge.  We can take our free ice cream with us when we get our diet meals instead of having to waste precious gas making another trip to the store.  Thanks, Krogers.

 

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