File Under: WTF?

I don't mean any disrespect to the dead, but it was a bit overkill (no pun intended) today during "All My Children" when ABC decided to air eight (yes, count 'em, eight) Oxy Clean commercials starring the recently departed Billy Mays. I could see one or maybe two, but did they have to run eight of his commercials during a one hour show? I'm very sorry he died at such a young age, and my thoughts and prayers are with his family, but what is ABC thinking?